8 | FOLD

Brand Identity and Core Product Line Up

When giving 8 | FOLD a brand refresh, the client felt that they were ready to depart from the old brand identity but wanted to keep the name as not to confuse their current customers. We decided to move the brand away from a wellness point of view and frame it as lifestyle brand for celebrating special moments big or small.

Role | Graphic Designer

Client | Green Growth Brands (Columbus, OH)